RÉSUMÉ

 

  • FACTORS GROUP OF COMPANIES — Content Strategist
    (May 2021 - Present)
    I organically increased the Webber Naturals brand Instagram following by 54.6% and audience reach by 95.3% in just one year.

    I developed a new in-house content strategy and creation process. (I create all photos, videos, graphics, and social media copy).

    I implemented data-driven content reports which improved communication and visibility with stakeholders.

    Lead email marketing campaign graphic design and user experience.

    Managed new affiliate program reaching 300+ affiliate sign ups in just 6 months.

    ARBONNE CANADA — Social Media Coordinator
    (Jan 2019 - May 2021)

    From 2019 to 2021, I've grown Arbonne Canada’s Instagram following by 59%.

    I coordinated the monthly content calendars. This includes copywriting, content curation and scheduling.

    Produced & localized digital media content such as product launch videos and photos, Instagram stories, etc

    Spoke at events to educate independent consultants on the latest social media best practises and news.

    AN & Associates — Video Editor and Social Media Coordinator

    (Dec 2017 - Nov 2018)

    Optimized video workflow to quicken video output from 1-2 videos a day to 3-5 videos (per editor).

    Managed a team of 2 additional video editors (managing projects, training, content review, creative direction)

    Compiled creative asset resource for free-to-use Creative Commons music, stock images and videos to be used by video team.

    World Vision Canada — Social Media Intern
    (Sept 2016 - Aug 2017)

    Produced and created digital media assets. These included web asset graphics, social graphics, copy & posters.

    Produced photo and video content for social media accounts.

    Managed blog content for a WordPress based site. This includes blog posts and updating creative assets.

  • CONTENT CREATION
    Video Production
    Video Editing
    Graphic Design
    Photography
    Copywriting
    Adobe Creative Cloud (Photoshop, Lightroom Premiere Pro, After Effects)
    Final Cut Pro

    SOCIAL MEDIA MANAGEMENT
    Social Studio by Salesforce
    Sprout Social
    Meltwater
    YouTube Studio
    Facebook Business Manager
    Facebook Creator Studio

    INFLUENCER MARKETING
    Facebook Brand Collabs Manager

    PROJECT MANAGEMENT
    Basecamp
    Asana
    Microsoft Teams
    Trello
    Zoom
    Slack

  • To make a long story short, social media and content creation is my passion. I graduated in 2017 with an Honors Bachelor of Science but I always knew I wanted to get into digital marketing. After all my lectures I would teach myself the ins and out of marketing.

    I managed to get my foot in the door by getting a social media internship at World Vision Canada. Ever since, I’ve gained working experience in the non-profit, dropshipping, beauty and pharmaceutical industries. I’m currently at Factors Group of Companies focusing on the Webber Naturals brand.